Saturday, September 25, 2010

Companies That I Love But Which Have Pissed Me Off: Chili’s

Today in this column we visit Chili’s. I love Chili’s. Their buffalo chicken fajitas, mmm, so good. Nice selection of margaritas. And their burgers aren’t quite Red Robin level, but they’re pretty close, and that’s saying something.

They have pissed me off, though, by intentionally misleading their customers. During happy hour, they offer 2 for 1 Budweiser and Bud Light. I only rarely say no to a BOGO offer, or, for that matter, to a beer, so of course I’ve taken them up on this happy hour offer before.

Here’s the trick: their 2 for 1 mugs are half the volume of their normal mugs!

How did I not notice it sooner, I find myself asking. I compared their non-happy hour mug with a happy hour one, and they’re crafty. The happy hour mug is designed to appear larger than it is, with thick walls and base. You can clearly see the difference when putting them side by side, but who would ever do that?

Chili’s, you and Subway have let me down. You’ve betrayed my trust and loyalty. It will be a long, hard battle to win it back.

No comments:

Post a Comment